Marketing Consultant & Storyteller

Tools I can’t run my business without: 30+ Tools for Solopreneurs

The sheer volume of online marketing and technology tools available can leave you feeling lost and unsure of where to start. That's why I've put together this list of essential tools that I simply can't run my business without.
Tools I can’t run my business without as a Solopreneur - Magda Gradova - Marketing Coaching for Introverted Solopreneurs

Running a business in today’s digital age can be overwhelming, especially if you’re a solopreneur or a home-based small business owner. The sheer volume of online marketing and technology tools available can leave you feeling lost and unsure of where to start. That’s why I’ve put together this list of essential tools for Solopreneurs that I simply can’t run my business without. These are my personal preferences and tools that have proven invaluable to me over the years. Remember, the right tools for you might differ, but I hope this list helps you make more informed decisions about what works best for your business.

*** Please note that some links in this list are affiliate links, which means that with no extra cost to you, I may receive a small commission if you purchase via their website. Rest assured that I only recommend tools and services that I genuinely use and believe in. Your support is greatly appreciated and allows me to continue offering helpful content to solopreneurs and home-based small business owners.***

Tools I can’t run my business without as a Solopreneur


  • Canva: Canva has evolved into a powerhouse for design, offering features like the Content Planner and Brand Kit. It’s perfect for creating eye-catching social media designs, flyers, and business cards.
  • Themeforest: A fantastic source of inspiration for web designers, whether you need a pre-made theme or just want to showcase your vision to a designer.
  • Creative Market: This marketplace is a treasure trove of creative assets, from logos, premium stock photos and fonts to templates for various purposes.
  • ColorZilla: A handy Chrome extension for copying colors between designs, ensuring consistency in branding.
  • Image Downloader: Useful for bulk image downloads, just be sure not to infringe on copyrights.
  • GoFullPage: Capture entire website screenshots effortlessly, whether for your portfolio or client documentation.
  • Lorem Ipsum Generator: Quickly generate dummy text for design mock-ups.

Website Design & Maintenance

  • Elementor: As a WordPress enthusiast, Elementor Pro is my go-to page builder. It’s user-friendly, constantly updated, and requires no coding skills.
  • WordPress.Org: The most widely used Content Management System, ideal for managing website content and SEO optimization.
  • SiteGround: A reliable hosting provider with an intuitive dashboard and excellent customer service.
  • Rank Math: A WordPress plugin to boost your website’s SEO by helping you select the best keywords.


  • MailerLite: My preferred email marketing platform, known for its user-friendly interface and powerful features, available for free.
  • Grammarly: A game-changer for copywriting, helping with spelling, punctuation, and even rewriting text using AI.
  • Zoom: A versatile video call and webinar platform, perfect for online meetings and events.
  • Buzzsprout: Ideal for podcast hosting, offering an easy-to-use dashboard and distribution to major platforms.
  • Calendly: Appointment scheduling software with a free plan for simplifying meeting organization.
  • Tango: A Chrome extension for creating step-by-step guides in PDF format.
  • Loom: Screen recording software for crafting video tutorials, though the free version has limitations.
  • Circle: A platform for creating online communities, a valuable alternative to Facebook groups.
  • PensionBee: Simplifies pension management for the self-employed, making it easy and straightforward.
  • Thinkific: For those in the business of online courses and e-learning, Thinkific is a powerful platform for creating, marketing, and selling your educational content.
  • Stripe: When it comes to online payment processing, Stripe is a trusted choice for handling payments securely, making it easier to monetise your products or services.
  • ChatGPT: As a solopreneur or small business owner, having an AI-powered virtual assistant like ChatGPT can significantly improve your productivity. It can help with research, drafting emails, answering customer inquiries, and more. It’s like having a virtual team member available 24/7.


  • Dropbox: Securely store and share files in the cloud.
  • Google Drive: Collaborate on documents and store files with Google’s cloud storage solution.
  • QuickBooks: Manage your business finances efficiently.
  • Google Keep: Stay organized with notes, lists, and reminders.

Lifestyle & Personal Growth

  • Spotify, Calm, Medium, Audible, Kindle: Tools for personal growth.
  • Duolingo: Learn a new language in bite-sized lessons.
  • Nutracheck, Pedometer: Health and fitness tracking apps.
  • Wise: A convenient way to manage international payments.
  • BlinkList: An excellent resource for book summaries and learning on the go.

From unleashing your creativity with design and optimising your online presence to streamlining your business tasks and improving productivity, these tools have your back. It’s important to remember that these are my personal preferences, and while they’ve worked wonders for me and my clients, your business may have unique needs.

If you’re seeking assistance in crafting compelling message that resonates with your ideal client, developing an easy yet effective content marketing strategy, and staying accountable for your goals, let’s meet for a Clarity Session. I work with Ambitious Introverted Solopreneurs who value genuine connections and aim to make a heartfelt impact without feeling overwhelmed.

You can stand out in a noisy and crowded online world. All you need is a strategy aligned with your unique personality.💪

Magda Gradova | Marketing Coach for Introverted Solopreneurs | Website Designer | Writer

Magda Gradova | Marketing Coach for Introverted Solopreneurs | Website Designer | Writer

Multi-passionate Introvert (ISFP), recovering perfectionist and overthinker. Brave but fearful, a dreamer but doer, cat lover but dog tolerant. Magda believes in marketing that is simple and aligned with your unique personality. Contact her if you are looking for a partner who shares your mission, supports your vision and will hold you accountable for achieving your goals.

Contact Magda

Join the Simply Inspired Business Newsletter!

  • Stay in the loop with the latest articles about marketing, networking, blogging, and solopreneurship.
  • Discover real-life success stories from introverted solopreneurs who have conquered the business world on their terms.
  • Receive a dose of motivation and inspiration directly in your mailbox, designed with introverts in mind.

Privacy Notice: I respect your privacy and will never share your personal information with third parties. By subscribing, you agree to receive emails from Magda Gradova, including updates, promotions, and marketing messages. You can unsubscribe at any time. 

You might also like