I recently took a reflective stroll, contemplating how I’d approach my business if I were to start anew.
Little did I know about the challenges of being self-employed a few years back. Initially, I assumed that my experience as a marketing manager for a small business would seamlessly translate into a self-employed role. However, reality dictated that I needed to reinvent myself and approach marketing strategies from a fresh perspective.
My job before going solo was streamlining company procedures to enhance marketing and operations. At the time, I wasn’t good at social media, email marketing, or customer service (not that I am nailing social media now though!), however, I excelled in bringing order and clarity to day-to-day business activities, from file management to client onboarding and overall marketing strategies. I was working closely with small business owners and slowly implementing changes that would ultimately improve operations within the company. I had to deal with some resistance to change (obviously) and sometimes also suggest uneasy decisions like letting go of team members. Bold and straightforward I always had the best intentions in my heart. With my support, I helped companies I was working for with: rebranding, IT system upgrades, and staffing.
To this day, I feel pretty proud of myself that for one business in particular, I insisted on moving away from stationary computers, getting each person a laptop, and moving files to a well-managed cloud. This turned out to be a spot-on decision when 2 years later lockdown hit.
Today, as I am working on my own, I occasionally miss the buzz of transforming chaos into organised structures.
However, I find this skill invaluable when helping solopreneurs streamline their marketing strategy. Often overwhelmed with options, they struggle to start or feel exhausted by scattered efforts, losing the joy of pursuing their passions.
I always kick off our marketing coaching sessions with a crucial question: Why do you do what you do?
Understanding their story and motivations gives me the foundations to create an effective marketing strategy. This not only establishes their target audience and connects with ideal clients but also aligns strategies with their personality, values and unique voice.
So often I see solopreneurs frustrated with social media, realising that their introverted nature clashes with certain platforms and more often than not, their message lack the clarity of who they are talking to.
Everyone’s journey is different, but these tips will work for introverted solopreneurs aiming to thrive online without spreading themselves thin:
- Remember why you started
- Remember who you are
- Remember what is your mission
1. Remember why you started
Your initial motivation shapes your daily decisions and sustains you during challenges. Remind yourself that you chose this path for specific reasons, and those reasons outweigh the challenges.
I constantly remind myself that the challenges I face are a product of my choices, and I prefer them over the potential issues I would encounter working for someone else. The primary motive behind leaving the seemingly ‘secure’ job to venture solo was to attain greater freedom. The ability to manage my time on my terms is invaluable to me. Opting for freedom consistently takes precedence over issues such as not receiving payment during sick leave or holidays. What matters more to me is the flexibility to take a day off when I truly need it, rather than being confined to a schedule convenient for a boss.
The other aspects I cherish about my independent work is the liberty to tailor my schedule around my personal needs, including syncing with my menstrual cycle. On days when my energy levels are lower, I permit myself to move at a slower pace and minimise interactions with others. This autonomy allows me to align my work with my well-being, fostering a healthier and more balanced approach to my professional life.
2. Remember who you are
Authenticity is key. Trying to fit into moulds that don’t suit you may hinder your business. Embrace your true self, listen to your inner voice, and express yourself authentically.
Sometimes I recognise that the initial sluggishness in my business stemmed from my attempt to conform to an image that wasn’t truly me. I sought acceptance in groups that didn’t align with my values, often downplaying my capabilities just to please others. My decisions were swayed by what others deemed right, rather than what truly resonated with me. I absorbed advice tailored for them, not for my unique journey. It was only when I tuned into my inner voice and spoke authentically from my heart that my business underwent a transformative shift.
As I began expressing myself more genuinely, those who have followed my journey noticed a significant change. This shift has proven to be a monumental game-changer, fulfilling a transformation I had long yearned for. I gained clarity on my values and wholeheartedly embraced my introverted personality. The key lesson I learned was to filter out external voices and trust my own instincts.
So instead of heeding to everyone else, gather information and then listen to your own inner wisdom. Your heart, after all, holds the best guidance on what to do and what is truly best for you.
3. Remember what is your mission
Extend your focus beyond personal gain. Your mission is to make a difference and serve others. Don’t obsess over making money; instead, obsess over using your gifts to help others.
Expanding your perspective of your business beyond personal gains can alleviate the stress of selling, redirecting your focus towards serving. The desire to make a meaningful difference, leave an impact, and initiate a ripple effect should be your driving force. Earning income becomes a natural by-product of genuinely serving your mission. Instead of fixating on financial gains, channel your obsession towards leveraging your unique gifts and sharing your knowledge with those who stand to benefit. Recognise that you possess insights others may lack, and your mission is to contribute to their transformation.
Take the time to articulate your mission in writing, and make it a daily practice to revisit it. This consistent reminder will reinforce your commitment to your higher purpose, ensuring that your actions remain aligned with your genuine desire to serve and make a positive impact.
“My mission is to inspire introverted solopreneurs to get out of hiding, take action, and make a heartfelt impact.”
These are the personal foundations for your business. Foundations that will keep you going when self-doubt kicks in and when you feel like you don’t know what you are doing anymore.
For an effective marketing strategy however, you will need to know your target audience, have a compelling offer in place and a message that resonates with your ideal client.
I wrote a more detailed article about it, but nothing beats the one-to-one work with a coach who would not only help you see the blind spots in your current strategy but will guide you towards a simpler and aligned path. The impact of one-on-one collaboration often surpasses solo efforts or free online resources. I’ve been there, done that, and witnessed the difference first-hand.
A Thriving Introverted Solopreneur
If you want to transform your business and devise a marketing strategy that attracts more clients, I’m excited to announce my end-of-the-year offer for my marketing coaching services!
With over 50% off, this discounted package covers 9 sessions spanning 3-4 months, focusing on clarifying your target audience, developing compelling offers, and exploring effective marketing channels.
Why wait until the new year to shake things up?
Let’s enter 2024 with a solid foundation and a clear vision for your business.
To kickstart this journey, schedule a clarity session to determine if we’re the right fit.