How to make blogging easy and enjoyable

Sometimes I wish I could go back to when I started my business and, instead of printing my business cards and designing a fancy logo, I began with writing. This strategy worked wonders when I launched my Polish blog in 2015. I established a routine of writing twice a week, and before I knew it, I had built a loyal readership, gained Facebook followers, and received invitations from national TV and various online platforms.

However, when it came to my own business, I mistakenly believed this approach wouldn’t yield the same results.

I couldn’t have been more wrong.

How blogging helps with business growth

One of my earliest clients, a registered nutritionist, already had a thriving blog when we crossed paths. She approached me to explore Pinterest to further grow her business and also to launch her first online course. Her content marketing strategy was straightforward—write one article a week, optimise it for SEO, send it to her email subscribers, and share it on social media. Her mailing list grew steadily, and her Instagram followers reached 14k. Her articles weren’t lengthy but were tailored to her target audience’s desire for simple nutrition tips.

Another client, who initially began as a blogger and asked me to help her transition into a relationship coach, adopted a similar approach. Her website garnered 2k-10k monthly hits, making it easy to set up a newsletter and convert visitors into email subscribers. By the time she was ready to take on a new role as a relationship coach, there was already a demand for her services, thanks to her established credibility.

These examples underscore the power of blogging as a tool for growing your online business. However, you might be thinking, “But Magda, blogging is hard and time-consuming. I’m not a skilled writer. Can’t I just post randomly on social media or pay for advertising?” While those are options, be warned that the lack of a strategy can lead to frustration and burnout down the road.

If you’re an introverted soul who values authentic connections and wants to make a heartfelt impact without overwhelming yourself, keep reading. I’ll show you how to make blogging an easy and enjoyable process.

How to make blogging easy and enjoyable

1) Commit, Schedule, and Block

To establish a new habit, discipline is key.

Mere wishful thinking won’t cut it.

Commit to writing at least one article a week and stick to it. Choose a day when you can dedicate 2 uninterrupted hours to creating a blog post. Mornings, when your mind is fresh, work best. For instance, I have designated Tuesdays as my blogging day. Every Tuesday morning, I sit down for 2 hours to write my articles. To minimise distractions, I open a new Google Doc, put on earphones, and listen to Stoic Sounds. My brain associates this music with creativity.

• Commit to writing at least once a week.

• Schedule your writing time as if it were a client meeting (remember, you’re your most important client).

• Block out at least 2 hours for the writing process on your calendar to prevent scheduling conflicts.

• Eliminate distractions: close your door, silence your phone, and shut down all browser tabs.

• Go for whatever helps you stay focused.

2) How to Find Inspiration – What to write about?

Many clients often wonder, “What should I write about?” I introduce them to a simple exercise: Tell me about your past week: What happened? Who did you meet? What did you read? Who did you talk to? As they recount their week, I see their faces light up. Suddenly, they realise the wealth of content they can create from just one week’s experiences.

One client, a transformational coach for highly creative women, suffered from writer’s block. She was fixated on creating posts like “4 Reasons Why” or “10 Ideas How To.” I knew she was  preparing to move across the country, so I asked her how she felt about this decision. And her creativity flowed! She realised her ideal clients would love to hear that story and how her own experiences could inspire them to make courageous decisions (ideally with her help! 🙂 )

Remember: Your stories are your best content ideas.

If you struggle to find inspiration, consider these ideas to break your writer’s block:

• Browse your old photos and share the story behind one of them.
• Narrate a challenge you’ve overcome.
• Relay a story you heard in a conversation or overheard.
• Write about your clients—it not only provides content but also showcases what you do and how you help others (selling through storytelling—an ideal strategy for introverts).

3) Structure Your Blog Post

Let me tell you a story…

Are you hooked already?

Yes, we love reading stories! Not just dry facts or boring “how-tos.”

Your blog post should follow a storytelling structure:

• Introduction: Present the problem or idea you’ll address in your article to pique the reader’s interest.
• Tell a story related to the mentioned problem/idea
• Offer a solution to a problem you write about or inspire your reader to take action on the idea you shared
• Summarise your blog post with a call to action.

This structure works for various content pieces, including blog posts and website copy.

4) Leverage the Power of ChatGPT

Before you dismiss AI tools, hear me out. I, too, was hesitant to use AI in my business at first. However, I soon realised that I had unknowingly been using it. So, I thought, why not embrace it?

English is my second language, and for the longest time, I avoided writing, convinced my English wasn’t good enough. While practice improved my writing skills, I still felt there’s room for improvement. And this is where ChatGTP became helpful. Before, I had to rely on my English-speaking boyfriend to proofread my articles, which was frustrating and time-consuming. Now, thanks to ChatGPT, I can write freely and then ask it to enhance readability while maintaining my voice and style. I simply request: “Improve the readability of my article. Preserve the tone, language, and style. Correct major grammar and style errors.”

However, I must emphasise one point:

Don’t outsource entire articles to ChatGPT. It will lack authenticity and your personal touch from your stories.

5) Share and Repurpose

The beauty of writing a blog post lies in its versatility as the foundation of an effective content marketing strategy.

From a single blog post, you can create:

• An email newsletter
• A video
• A podcast episode
• Social media posts
• An eBook
• A lead magnet

The possibilities are endless, the more blog articles you generate.

Once I finish writing, I share it on social media and Pinterest, and I repurpose it into an email newsletter. Eventually, I plan to record videos and podcasts as well.

A quick tip: to save time repurposing your blog article, you can use ChatGPT. Woohoo!

6) Call to Action

For your blog to benefit your business, each article should include a call to action (CTA). You can add links to other relevant content within the paragraphs, but your primary CTA should appear at the end of each article. You can see how I’ve placed mine once you finish reading.

Blogging – The Benefits for You and Your Business

Blogging serves as the cornerstone of an effective marketing strategy. It offers several crucial benefits, including improved SEO through evergreen content, establishing yourself as an expert in your field, fostering trust and connection, gaining clarity about your business, services, and target audience, and providing a non-salesy way for introverts to promote their businesses—simply by sharing stories, knowledge, and value.

In summary, here are the top tips for “How to make blogging easy and enjoyable”. This should help you harness this powerful marketing strategy for your business:

• Commit to writing once a week.
• Allocate a distraction-free 2-hour block on your chosen day.
• Consider mornings as the optimal writing time.
• Think about writing as something that is easy for you to silence your inner perfectionist.
• Start writing to get into the flow, aiming for at least 500 words.
• Find inspiration in your experiences and client transformation stories.
• Don’t overthink it; you’re not competing for a Nobel Prize in writing.
• Use ChatGPT to enhance readability, but maintain your authentic voice.
• Remember the call to action at the end of each article.

Blogging is a long-term strategy for your business growth.

Quick rewards and instant results may be elusive, but with consistent commitment, the results will come and prove more rewarding than hastily posting a random picture of your cat on Instagram one Friday night after realising you hadn’t posted anything all week.

I hope you now feel empowered and confident to start or continue your blogging journey.

You can stand out in a noisy and crowded online world and thrive as an introvert. All you need is a strategy aligned with your unique personality.

I work with Ambitious Introverted Solopreneurs who value genuine connections and aim to make a heartfelt impact without feeling overwhelmed. If you’re seeking assistance in crafting compelling copy, developing an easy yet effective content marketing strategy, and staying accountable for your goals, let’s meet for a Clarity Session.