Marketing Consultant & Storyteller

From Burnout to Breakthrough: 5 Marketing Strategies for Authentic Success That Worked for Me

Over the past few years of being self-employed, and Introverted, I learned that you can have the best marketing strategy in place, but if it’s not aligned with your heart and personality, you will end up overwhelmed, frustrated, and burned out. Which is exactly what happened to me last year.
Over the past few years of being self-employed, and Introverted, I learned that you can have the best marketing strategy in place, but if it’s not aligned with your heart and personality, you will end up overwhelmed, frustrated, and burned out. Which is exactly what happened to me last year.

Before I give you my 5 strategies that work for me and my clients, let me share with you how I almost threw in the towel and moved back to Poland.

*** Below, you can watch the speech I delivered at my local networking group on the subject. ***

From Burnout to Breakthrough

Ambitious Plan

Last year, I entered the new year with high expectations and a lot of goals for myself and my business.

My calendar was full of commitments I was willing to fulfil no matter what.

I wanted to prove to myself and everyone else that I could do it all, convinced that if I followed advice from internet gurus, I would finally reach the top.

I didn’t ask myself what it was that I really wanted. I believed it was just time to be this high-achieving solopreneur who has it all.

My goals included all sorts of things: hosting networking meetings, running workshops, creating a membership, designing website templates, creating a course, starting a podcast, writing a blog, losing a lot of weight, and making lots of money. All in one year. All by myself.

And it started well.

I showed up on social media every day. I scheduled posts for Instagram, I was recording videos. I started a networking group, hosting a meeting once a month while attending other meetings as well. I run online workshops, created a website template, and recorded a podcast for my Polish blog.

I had admin days, social days, and date nights. I met with my business coach to stay on top of things while helping my clients with their marketing and websites. And I also attended gym classes at least three times a week.

Burnout

After a few months of juggling between so many things, pressuring myself to achieve my goals and not giving myself enough time to rest, I felt burned out.

Burned out to the point that I wanted to leave everything behind, start over and get a normal job.

Luckily, a plan I made in March of that year came to reality in June – 2 weeks in a lovely cottage house, by the sea, by myself. And the timing just couldn’t be better.

Over the past few years of being self-employed, and Introverted, I learned that you can have the best marketing strategy in place, but if it’s not aligned with your heart and personality, you will end up overwhelmed, frustrated, and burned out. Which is exactly what happened to me last year.
I didn’t know much about burnout until it happened to me…

Breakthrough

These two weeks by the coast, by myself, really helped me to reconnect with myself, slow down, and appreciate life itself. I could see that I was chasing ‘dreams’ that weren’t mine! I was trying to follow advice I found on social media and the internet, without stopping and asking: is this me? Is this the life I want? Is this the way I want to do my business?

As I came back home recharged and more in tune with myself, I decided to rethink my marketing strategy and more importantly,

start treating myself as a friend I care about, as a human being who has her ups and downs, and as a partner who always does her best.

5 Marketing Strategies for Authentic Success

I am going to share with you 5 strategies that worked and helped me turn things around in my business in a way that now, not only do I have a consistent flow of clients but also I run a business my way completely attuned to my introverted nature.

Here it goes:

  1. Know yourself. You are the heart of your business, and what makes your business unique is you. I always start working with my clients by asking them to share their stories about how and why they started their business. This knowledge allows me to create a marketing strategy aligned with their personality and it also keeps them grounded in their values. You and your story are the foundation for an effective marketing strategy. Your values are the foundations of your goals. And it’s so much easier to work on your goals when they align with who you are and what YOU want.
  2. Know your clients and choose them wisely. One of the biggest mistakes people make when working on their marketing is not being sure who their target audience is. The common answer I hear is, “I work with anyone who needs my services.” But the truth is, if you try to help everyone, you end up helping no one. You need to know your target audience—your ideal client. Who do you want to work with? This is YOUR business, YOUR time, and YOUR energy, so it’s important who you choose as a client. Because the right client will boost your confidence and promote your business even when you’re not around. The wrong client will drain your energy, cause stress, and take the joy out of your business. So, protect your energy, know your target audience, and choose your clients wisely.
  3. Do things your way. The reason I got burned out last year was because I was listening to other people’s advice that was good for them but not for me. Don’t listen to other people, not even me. When you know yourself, what’s best for your business, and who you want to work with, you’ll make the right choices and won’t get overwhelmed by outside noise. Stay true to your values and choose strategies that work for you. If you get stuck, take a step back, have a break, and listen to your heart, not your head. Ultimately, you can hire help, which leads me to point 4.
  4. Don’t be afraid to admit you need help. When people approach me for help with their marketing, they often reach the point of “I don’t know what I am doing anymore.” They’ve tried to be everywhere, learned marketing from freebies, courses, and online tutorials, but they don’t see progress in their business. So, I help them gain the clarity they crave and simplify things for them. Because as solo business owners, we tend to overcomplicate things. I know it feels scary to let go of some ideas, but having someone who can guide you in the right direction is liberating. It makes a huge difference to work with someone who has your back.
  5. Focus on making connections, not sales. Very often, I hear, “Magda, I’m not good at selling. It feels awkward, I don’t want to be pushy, I don’t want to bother people.” And it’s especially true for introverts. I am a great believer that marketing should be easy and feel like having a conversation with a friend. And you wouldn’t pitch to a friend. With friends, you stay in touch, you’re curious about what they’ve been up to, you share your stories. How do you make friends? You meet them at social occasions, have conversations, and overtime you like and trust each other. It’s the same with getting clients. Know, like, trust factor. Get out there so people know about you and your business and make genuine connections. And when someone needs your services, they will find you and reach out to you.

 

 I hope you resonated with these tips and found them helpful.

Remember, your business’s success starts with aligning your marketing strategy with your values and personality.

If you’re feeling overwhelmed or unsure about your marketing, I offer 1-1 marketing coaching for solo business owners to help you establish solid foundations for your marketing strategy and teach you how to reach your ideal clients without feeling pushy and overwhelmed.

Additionally, I offer marketing consulting services with hands-on options for small businesses. 

 


Below, you can watch the speech I delivered at my local networking group on the subject. I know the sound is not great but there’s nothing I could do about it :(.

Magda Gradova | Marketing Coach for Introverted Solopreneurs | Website Designer | Writer

Magda Gradova | Marketing Coach for Introverted Solopreneurs | Website Designer | Writer

Multi-passionate Introvert (ISFP), recovering perfectionist and overthinker. Brave but fearful, a dreamer but doer, cat lover but dog tolerant. Magda believes in marketing that is simple and aligned with your unique personality. Contact her if you are looking for a partner who shares your mission, supports your vision and will hold you accountable for achieving your goals.

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