Marketing Consultant & Storyteller

Author: Magda

Business

7 years later I am finally ready to make the move

In the midst of setbacks and reflections, a day unfolds with moments of empowerment and clarity, leading to the reaffirmation of a long-held dream and a newfound sense of readiness and purpose…

Daily Thoughts

What if people actually do the best they can?

This morning’s walk with Brené Brown’s podcast sparked a surprising revelation about how we view others’ efforts. Discovering the liberating power of believing that everyone is doing their best has profoundly changed my perspective.

From Empty Portfolios to Ideal Clients: How Building Relationships and Embracing Authenticity Pays Off
Solopreneurship

How building relationships and embracing authenticity pays off

Today, as I reflect on the journey from empty portfolios to ideal clients, I am reminded of the profound truth that success in solopreneurship is not just about the projects we undertake, but the relationships we nurture and the authenticity we embody. It’s about celebrating each milestone – no matter how small – and finding fulfilment in the knowledge that our journey is uniquely ours, guided by the principles of integrity, passion, and meaning.

Are you a solopreneur struggling to reach your business goals? You're not alone. In this blog post we dive into the challenges that often hold solo business owners back. From procrastination to self-doubt, perfectionism to the fear of success, we explore these pitfalls and provide a clear path to overcome them.
Solopreneurship

6 Common Solopreneur Mistakes and One Simple Remedy to fix them all

Are you a solopreneur struggling to reach your business goals? You’re not alone. In this blog post we dive into the challenges that often hold solo business owners back. From procrastination to self-doubt, perfectionism to the fear of success, we explore these pitfalls and provide a clear path to overcome them.

How to Define Your Ideal Client: A Simple Guide for Introverts on Niche, Target Audience, and Ideal Client
Marketing for Introverts

How to Define Your Ideal Client: A Simple Guide for Introverts on Niche, Target Audience, and Ideal Client

Many solopreneurs I’ve worked with often ask, “How do I find clients?” This is a crucial question for any business owner, but what I’ve noticed is that many people don’t truly understand who their clients are and where to find them. Without this knowledge, it’s like searching for a needle in a haystack. Today, we’ll delve into the burning questions: What’s the difference between a niche, target audience, and an ideal client, and why defining these is crucial for an