Are you starting your own business or already running one but haven’t yet ventured into the world of websites? I think you can agree with me that these days having a website is no longer just an option but a necessity for businesses. It serves as a virtual storefront, a gateway for potential customers to discover and engage with your brand. Whether you want to reach more customers, showcase your portfolio, or build a mailing list, a well-designed website can be a game-changer.
However, I understand that the idea of building a website that converts can be overwhelming and confusing. Where do you even begin? In this blog post, we will explore three important questions you should ask yourself to ensure your website aligns with your goals and objectives.
From no website and inconsistent clients inquiries to a thriving business and professional online presence [Case Study]
Peter from Ergodecorating approached me when he realised he can no longer run his business without a professionally-looking website. His clients’ enquiry was inconsistent and he solely relied on the word of mouth marketing and home-printed black and white leaflets which weren’t bringing him enough business.
Hiring someone to help him with the marketing was a big decision for his business but shortly after I stepped in, Peter could see it was worth the investment. As a result of my work, he significantly increased the number of clients. Not only can his company be found on Google, but those who want to check his reliability and portfolio can do so by visiting his website. Happy clients can also tag and share his profile on Facebook and Instagram where he wasn’t present before.
Building a Business Website:
3 Vital Questions to Ensure Success
1. What is the purpose of your website? WHY do you need a website?
When embarking on the journey of building a business website, it’s essential to identify the purpose behind it. Why do you need a website in the first place? Is it to establish an online presence, increase visibility on search engines like Google, or attract more customers? Understanding the underlying purpose will shape your overall marketing strategy, guide the website’s construction, and help determine the essential elements and tools to incorporate.
2. What is the goal of your website? WHAT do you want to achieve?
Once you have established the purpose of your website, it’s time to define your goals. What specific outcomes do you expect from your online presence? While gaining more clients is a common goal, it’s important to delve deeper and be more specific. For instance, if you offer an online course, your goal might be to increase sales by 50%. Alternatively, you may aim to grow your subscriber base by 30% or attract new members to your online membership website. Setting clear and measurable goals allows you to track your progress and make necessary adjustments along the way. Remember, it’s best to focus on a maximum of three goals to avoid overwhelming both yourself and your website visitors.
3. HOW do you want to achieve your goals?
Once you have defined your goals, it’s time to outline the strategies and elements necessary to achieve them. For example, if your goal is to increase the number of subscribers, consider implementing a well-designed and easily discoverable subscription form, complemented by a compelling lead magnet. You may also explore options such as pop-ups or banners on your blog posts to capture visitor attention. Additionally, connecting your subscription form to an email marketing platform ensures efficient management of your subscribers and enables effective communication.
When seeking a website designer, prioritise finding a partner
Remember, a website is not developed in isolation but as part of an overarching marketing process. By specifying your purpose and goals, you guide your website’s design and provide clarity to your visitors. The last thing you want is for them to feel confused about their next steps upon landing on your website. By aligning your website’s elements and content with your purpose and goals, you create a seamless experience that encourages visitors to stay and engage with your business.
Furthermore, these questions are not only important for you as a business owner to ponder, but they are also essential inquiries that your website designer should be asking you.
Collaborating with a website designer who understands the significance of these foundational questions is crucial. By involving them in the conversation early on, you can ensure that your website will be aligned with your overall marketing strategy and business goals. Their expertise and insight will help shape the design and functionality of your website, maximizing its potential as a powerful marketing tool.
So, when seeking a website designer, prioritize finding a partner who not only possesses technical skills but also demonstrates a deep understanding of your business objectives. Together, you can create a website that looks great and drives meaningful results for your business.